Tag Archives: social media

5 digital marketing strategies to increase your direct hotel bookings

Research tells us that there are 148.3 million travel bookings on an average every year. How can you direct these bookings into your website? The answer lies in how well the digital marketing is managed for your hotel.  Digital marketing will convert this number to a sizeable chunk of bookings for your hotel. Focus on […]

Social listening: Key to effective digital marketing

Let’s imagine you are an FMCG brand.  After extensive market research, you have come up with a great product. A baby soap for all sensitive skin types. The first of a line of baby products that you plan to launch one after the other. After you launch it, how will you understand the market response? […]

Impact of Social Media Stories!

Did you know an average Instagram user spends around 24-32 minutes a day watching stories? We all are familiar with short-term videos and photos that disappear after 24 hours of posting. This is the exact simple and incredible reason behind why this feature is very popular and powerful today. However, the concise pieces of information […]

Facebook vs Instagram: Comparing Strategies for Small Businesses

If you are running a business, you are possibly leveraging the social media landscape to advertise your brand effectively. Social media marketing is a powerful, cost-effective tool, customized to fit your brand’s requirements. If your strategy aligns with the customer’s demands, you are likely to strike a chord with them. It allows you to enhance […]

How to Boost Website Traffic Using Social Media Platform

If you are an aspiring entrepreneur, chances are you have added an extra layer to your business atop your brick-and-mortar store with a digital venture. While designing your brand website can be a major task, that’s not all there is to the equation. How do you drive customers to your website? There are immense opportunities […]

5 Ways to use Facebook Insights for Precise Ad Targeting

Social media serves as the medium to connect brands to the audience directly. Facebook Insights sheds a wealth of information about the audience or the people on Facebook to help advertisers display relevant ads that resonate with the audience. Facebook is the most popular platform for advertising – with 97% of B2C and 89% of […]

Incredibly Effective Ways to Build an Email Marketing List from Scratch

Email Marketing is 2x more effective at drawing leads than any other marketing channel. A home chef believes that email marketing is the way forward. He feels that by remining on the top of the inbox, brands can also remain on the top of customers minds. Sabeer’s sentiments are echoed by countless entrepreneurs and managers. […]

8 Powerful Tips to Leverage Instagram for E-Commerce

Did you know that the number of regular Instagram users is projected to reach 1.2 billion by 2023? Instagram has emerged as an effective social media platform to develop brand visibility and generate sales for businesses. Here are 8 simple, yet powerful tips to leverage Instagram for E-Commerce. Set up an Instagram Shop Instagram shop […]

Social Media Marketing – The Strongest Catalyst for the Success of your E-commerce Business

With every passing day, we see the launch of new online stores by almost every major retailer. And this has resulted in flourishing the e-commerce industry especially after the onset of the pandemic.  But why has the world suddenly taken a turn towards social media marketing? That’s precisely what you would read in this guide.  The […]