WhatsApp, a go-to messaging app has revolutionized the messaging industry within the blink of an eye. The app is simple, fast, and convenient for chatting, sharing images and videos, sending and receiving documents and creating groups. Not just for this, it has extended its hands to businesses also.
WhatsApp Marketing
WhatsApp was just enough for chatting and sharing the information, but it has come up with the concept of “WhatsApp Business”, wonder why! Well, take a sneak peek.
Do you have any idea how small businesses suffer while marketing their products or services? Considering this marketing strategy drawback as an important issue, WhatsApp came up with an impressive idea of WhatsApp Business. A free-to-download application, it gives a roadmap to connect with relevant customers.
Just a few quick steps and is good to go for a happy business.
- Download the WhatsApp Business app from Google Play Store.
- Register the business phone number.
- Restore the account from a backup.
- Create a business profile.
Once the business account on WhatsApp is set up, it is time to start thinking about ways to reach the audience.
The app has huge global user base and diverse audience segments. Businesses must be engaged with the usage of WhatsApp. There are two scenarios to reach target audience. One is international audience and the other one is the audience of the country residing in. For both the cases WhatsApp needs to be in the radar and must be an early adopter.
Basic features of WhatsApp Business
- Easy to have conversation with the customer about the business.
- Helps in organizing contacts or chats by providing labels, so one can effortlessly find them again.
- Can re-engage with existing customers in the form of offers.
- Automated messaging service helps set greeting messages or an away message.
- Can create a catalog to showcase the products and services and use special tools to automate, sort and quickly respond to messages.
The customer support that this app has is exceptional. It has offered a service option to reply quickly, which helps to save and reuse messages that are frequently sent. In turn it helps to easily answer common questions in no time.
Promoting the products or services offered by the businesses can be done by sending template messages called notifications. These messages can include appointment reminders, purchased tickets, shipping information, issue resolution, and payment updates.
Encouraging interactions will be a plus point for businesses as it makes clear that customer not only can receive messages but also can chat with them. Chatbots for automated messages and a dedicated person to monitor the account are the two success paths to promote customer satisfaction.
One more mind-blowing service is that it can be used with a landline, or a fixed phone number and the customers get the messaging service on that number.
Anyone using the app must keep in mind to abide by WhatsApp Business Policy and be conscious of the frequency of messaging to customers.
Conclusion Before wrapping up keep in mind that WhatsApp marketing through WhatsApp for business is not a rocket science. The key to using WhatsApp effectively for business is to have quality interactions with customers. Without spamming the content, bring value to the relationships.
