Category Archives: Marketing

WhatsApp Business Marketing to Make Life Easier

WhatsApp, a go-to messaging app has revolutionized the messaging industry within the blink of an eye. The app is simple, fast, and convenient for chatting, sharing images and videos, sending and receiving documents and creating groups. Not just for this, it has extended its hands to businesses also. WhatsApp Marketing WhatsApp was just enough for […]

WhatsApp Marketing Strategy for Businesses

What are the benefits of using WhatsApp for business? Why has the social media platform like WhatsApp has entered the field of marketing? How to leverage the power of WhatsApp to quickly grow, multiply and expand your business? Why WhatsApp for communication? WhatsApp is free and it helps users with real-time communication with their peers. […]

How Brand Voice will Help you Stand Out in the Market

Every brand introduced into the market needs outstanding marketing to be done, be it digital or traditional. But yes, standing out into the market it not a easy task. The digital era has made this even more challenging than the earlier days. However, to help the brands stand out, brand voice has turned out to […]

How Do SEO & SEM Work Together For Your Business?

When you are trying to grow your business rapidly, you cannot simply depend on one line of growth. There are multiple things you are always trying at once. This is what makes marketing growth a real challenge. Thankfully though, there are ways to approach different growth strategies and use contradictory ones like SEO and SEM […]

An Ecommerce SEO Checklist: Best Practices Guide

Has your website been doing as well as you would like it to? Chances are that you are struggling with organic traffic. Sometimes, despite doing everything right, you still don’t understand where you’re going wrong. At times like this, having a handy checklist of things to keep note of and a little discipline can help […]

Role of digital marketing services to boost your business

If you are running a business, you might have surely heard of this a million times by now, that digital marketing is something that has totally turned the tables of business operations.  Today, all the ad agencies are coming up with multiple approaches to run ad campaigns in a very different way. Not just big […]

5 digital marketing strategies to increase your direct hotel bookings

Research tells us that there are 148.3 million travel bookings on an average every year. How can you direct these bookings into your website? The answer lies in how well the digital marketing is managed for your hotel.  Digital marketing will convert this number to a sizeable chunk of bookings for your hotel. Focus on […]

Digital marketing to increase customer engagement for your hospitality business

Did you know that 2 out of 3 buyers are millennials who spend an average of 5 hours a day on social media? How can you as a hotel capture the attention of these potential guests? The answer lies in how well you can use digital marketing to create customer engagement. Digital marketing is the […]

Social listening: Key to effective digital marketing

Let’s imagine you are an FMCG brand.  After extensive market research, you have come up with a great product. A baby soap for all sensitive skin types. The first of a line of baby products that you plan to launch one after the other. After you launch it, how will you understand the market response? […]

Types of Digital Marketing Platforms: A Useful Guide

We are truly in the digital era and Digital Marketing is one of the robust things these days.  In simple words, Digital Marketing is an umbrella term that refers to any marketing strategy that involves an electronic device irrespective of its connection to an internet source. With everything maneuvering towards becoming digital- from magazines being […]