Category Archives: Facebook Ads

Facebook vs Instagram: Comparing Strategies for Small Businesses

If you are running a business, you are possibly leveraging the social media landscape to advertise your brand effectively. Social media marketing is a powerful, cost-effective tool, customized to fit your brand’s requirements. If your strategy aligns with the customer’s demands, you are likely to strike a chord with them. It allows you to enhance […]

5 Ways to use Facebook Insights for Precise Ad Targeting

Social media serves as the medium to connect brands to the audience directly. Facebook Insights sheds a wealth of information about the audience or the people on Facebook to help advertisers display relevant ads that resonate with the audience. Facebook is the most popular platform for advertising – with 97% of B2C and 89% of […]