Research tells us that there are 148.3 million travel bookings on an average every year. How can you direct these bookings into your website? The answer lies in how well the digital marketing is managed for your hotel. Digital marketing will convert this number to a sizeable chunk of bookings for your hotel. Focus on […]
Category Archives: Social Media Marketing
LinkedIn is conceived as the professional social media platform – with individuals creating impeccable profiles that reflect their professional achievements and progress. The application holds so much significance that LinkedIn profile verification has become a vital part of background checks during recruitment processes. What about businesses? We know that they hold a place in the […]
Did you know that 2 out of 3 buyers are millennials who spend an average of 5 hours a day on social media? How can you as a hotel capture the attention of these potential guests? The answer lies in how well you can use digital marketing to create customer engagement. Digital marketing is the […]
Let’s imagine you are an FMCG brand. After extensive market research, you have come up with a great product. A baby soap for all sensitive skin types. The first of a line of baby products that you plan to launch one after the other. After you launch it, how will you understand the market response? […]
Did you know an average Instagram user spends around 24-32 minutes a day watching stories? We all are familiar with short-term videos and photos that disappear after 24 hours of posting. This is the exact simple and incredible reason behind why this feature is very popular and powerful today. However, the concise pieces of information […]
If you are running a business, you are possibly leveraging the social media landscape to advertise your brand effectively. Social media marketing is a powerful, cost-effective tool, customized to fit your brand’s requirements. If your strategy aligns with the customer’s demands, you are likely to strike a chord with them. It allows you to enhance […]
If you are an aspiring entrepreneur, chances are you have added an extra layer to your business atop your brick-and-mortar store with a digital venture. While designing your brand website can be a major task, that’s not all there is to the equation. How do you drive customers to your website? There are immense opportunities […]
Did you know that over 7000 new tweets are sent every second? But the lifespan of a single tweet is only about 18 minutes. With such large numbers, it is hard to make an impact and not get lost in the sea of tweets. Hence it becomes quintessential that your tweets and Twitter marketing strategies […]
Social media serves as the medium to connect brands to the audience directly. Facebook Insights sheds a wealth of information about the audience or the people on Facebook to help advertisers display relevant ads that resonate with the audience. Facebook is the most popular platform for advertising – with 97% of B2C and 89% of […]
YouTube has climbed its way to be the second most sought search engine, right after Google, pushing the pioneers like Bing and Yahoo to follow way behind. The popularity of YouTube is due to the distribution of content that is easy to consume with engagement as key. If you are looking to explore the platform […]