If you are an aspiring entrepreneur, chances are you have added an extra layer to your business atop your brick-and-mortar store with a digital venture. While designing your brand website can be a major task, that’s not all there is to the equation.
How do you drive customers to your website?
There are immense opportunities available for all the businesses out there to develop strategies on both print and digital mediums to present their products and services in the limelight for the audience to notice.
While you are directing all the traffic to your website at its core, social media is your medium to broadcast how your brand is worth their attention with impressive, out-of-box ideas that set your brand apart from the wide stack of options in the market. Regardless of the type and size of your business, social media can improve your traffic and conversion numbers consistently. Here are a few fool-proof methods to leverage social media for improved website traffic.
1. Fill in Your Bio
First impressions matter. The first thing your target audience notices when they engage or interact with your social media profile is the short description/bio where you describe your brand briefly.
A short and catchy bio line that describes company information to the visitors can help you stick the information to them. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, narrate your brand info and add your website link in the description box for the visitors. If they are impressed with the products or services in the display, they will intuitively proceed to take a closer look by moving to the website.
2. Good Content is the Key
You speak and reach out to the audience through your content. If you stay relevant, consistent, and give them content that is easy to consume, they reward you with improved engagement, both on social media and your website.
Don’t refrain from experimenting with bold and creative ideas. Whether you are creating an engaging video for YouTube or sharing funny pictures on Instagram – keep it consistent with your brand tone and authentic. You should always hold a relevant CTA in place that enables the audience to follow through.
3. Post on the Right Time
The best way to boost website traffic is by engaging on social media platforms when the traffic is at its crest. This allows you to drop by their gadgets and catch them when their attention is highest.
According to Hootsuite, the best time to post on social media is 10:00 AM on Tuesday, Wednesday, and Thursday. You can even use tools and planners to optimize your publishing schedule accordingly.
4. Share Your Blog Posts
According to HubSpot, blogging is the number one method for increasing website traffic.
Why, you ask? It allows you to provide the users with much-needed information that clears the air of doubts and queries they hold. This allows you to establish yourself as a trusted brand.
When you publish a blog, be sure to promote it on social media platforms. This will allow you to convert your audience into website visitors effectively.
5. Engage with Your Audience
Social media is a great place to connect with your potential audience. You can build a better relationship with your customers by gathering their feedback. Regular engagement with your customers can increase traffic to your website.
So, participate in active Facebook, LinkedIn groups to start conversations. You can engage with your target audience in comments and Twitter chats. Make brand listening to a priority and indulge in quick, prompt responses to social media mentions.
6. Leverage Influencer Marketing
Influencer marketing is comparatively new but a great way to drive traffic. One study found that 89% of marketers consider influencer marketing effective.
Partake and devise a strategy that blends the voice of both the brand and the influencers within your niche and promotes the brand products/services in a promising manner. This will help you encompass the impressions on the maximum number of audiences who hold interest in your brand.
7. Advertise on Social Media
Placing ads on social media platforms is another great way to drive traffic. With paid advertising, you can reach a highly targeted audience base who are interested in your brand.
When placing ads, choose a platform that organically connects well with your brand’s identity. For example, if you’re a B2C company, Instagram will be a better platform to post content than LinkedIn. Driving website traffic from social media can be a challenge worth accepting. With patience and good marketing strategies, you can get expected results. Lastly, remember, the key to gathering audience attention on social media is to be customer-centric and provide value consistently.
