Did you know that over 7000 new tweets are sent every second?
But the lifespan of a single tweet is only about 18 minutes.
With such large numbers, it is hard to make an impact and not get lost in the sea of tweets. Hence it becomes quintessential that your tweets and Twitter marketing strategies strike the right chord to draw people’s attention to you.
- Where to start?
Building a proper profile is a must before building your Twitter marketing strategy.
Make sure to have these in place-
- Pick your Twitter handle such that it is simple, short, and easy to remember. For Example, look at the Twitter handle of H&M (@hm) The Company has kept it short yet recognizable.
- Your profile picture and header must be recognizable and memorable for the consumers to find you easily.
- Craft your bio to showcase your brand’s personality in a few short, sweet and meaningful sentences, highlighting any achievements under your belt.
Now that the foundation is laid, the next step is to plan a successful Twitter marketing strategy.
2. Find out who your audience is
Brands with an existing customer base can conduct short surveys and interact with their consumers to dig into more details about them. Ask them questions about themselves, their interests, their background, and what are the other accounts they engage with the most.
Brands that don’t have an existing customer base yet can find potential customers by searching through industry-specific terms using Twitter Advanced Search.
3. Interact with your audience
One of the easiest ways to increase engagement in your post is to interact with your followers by conducting creative and unique Twitter polls. This is not just fun for the followers, but also a sure-shot way to conduct consumer and market research.
Take brands like Airbnb and Buffer for instance. These brands conduct polls on Twitter regularly, increasing engagement of their posts.
4. Add images and videos to your tweet
Tweets that contain images typically receive 89% more engagement.
Tweets with videos garner 6X more engagement than other tweets.
Adding relevant and high-quality images and videos to tweets increases their engagement.
5. Use effective CTAs (Call-To-Action)
Using CTAs is the easiest way to boost engagement in a multitude of ways in your post. This will send more traffic over to your site, generate fresh leads and boost sales. Who wouldn’t want it?
Some of the action words that you can effectively use, other than asking your followers to share, are:
- Shop now
- Follow us
- Learn more
- Visit our site
- Download here
6. Implement hashtags the right way
A tweet with hashtags gains 2x more engagement than those with none.
The engagement decreased by 17% when more than two hashtags were used.
Only use the right kind of hashtag that adds some value to your tweet.
7. Maintain regular tweet schedules
With growing brand recognition, it’s a must to tweet regularly and that too at peak hours. The right hour or day to post your content to boost maximum engagement is when the users are more active on Twitter.
8. Make use of Twitter ads
Don’t have a ton of audience but wish to skyrocket the engagement as fast as possible? Then promoted Tweets with targeted keywords are your best bet. Expensive but effective.
A successful Twitter marketing strategy is an amalgamation of research, creating content, and some more research. Though the strategies remain more or less the same to all, what makes a brand stand apart is the level of creativity, innovation, and efforts that goes into each tweet. Hence, implement the afforested pointers to develop strategies that make you noticeable.
What are you waiting for?
Start marketing on Twitter.
