Monthly Archives: December 2021

How Brand Voice will Help you Stand Out in the Market

Every brand introduced into the market needs outstanding marketing to be done, be it digital or traditional. But yes, standing out into the market it not a easy task. The digital era has made this even more challenging than the earlier days. However, to help the brands stand out, brand voice has turned out to […]

What is Google Portals? How you can use it for Your Website/Blog

Is your website experience everything that it can truly be? For most users, there is a very evident growth in the digital sector in terms of almost everything else. 4K movies look more than lifelike, camera megapixels look way too sharp and graphics are too realistic. And yet somehow, any kind of website navigation seems […]

How Do SEO & SEM Work Together For Your Business?

When you are trying to grow your business rapidly, you cannot simply depend on one line of growth. There are multiple things you are always trying at once. This is what makes marketing growth a real challenge. Thankfully though, there are ways to approach different growth strategies and use contradictory ones like SEO and SEM […]

5 Tips To Write An Effective Ad Copy

You can spend a lot of time on the creative for your new post and schedule it at the ideal time. Furthermore, you could even make it extra appealing through promotions but will it be worth anything without a message? Writing a good ad copy is a smooth and easy task that comes difficult to […]

An Ecommerce SEO Checklist: Best Practices Guide

Has your website been doing as well as you would like it to? Chances are that you are struggling with organic traffic. Sometimes, despite doing everything right, you still don’t understand where you’re going wrong. At times like this, having a handy checklist of things to keep note of and a little discipline can help […]

Role of digital marketing services to boost your business

If you are running a business, you might have surely heard of this a million times by now, that digital marketing is something that has totally turned the tables of business operations.  Today, all the ad agencies are coming up with multiple approaches to run ad campaigns in a very different way. Not just big […]

5 digital marketing strategies to increase your direct hotel bookings

Research tells us that there are 148.3 million travel bookings on an average every year. How can you direct these bookings into your website? The answer lies in how well the digital marketing is managed for your hotel.  Digital marketing will convert this number to a sizeable chunk of bookings for your hotel. Focus on […]

LinkedIn Marketing – Should the Social Media Platform Play a Role in your Business Marketing?

LinkedIn is conceived as the professional social media platform – with individuals creating impeccable profiles that reflect their professional achievements and progress. The application holds so much significance that LinkedIn profile verification has become a vital part of background checks during recruitment processes. What about businesses? We know that they hold a place in the […]

Digital marketing to increase customer engagement for your hospitality business

Did you know that 2 out of 3 buyers are millennials who spend an average of 5 hours a day on social media? How can you as a hotel capture the attention of these potential guests? The answer lies in how well you can use digital marketing to create customer engagement. Digital marketing is the […]

Social listening: Key to effective digital marketing

Let’s imagine you are an FMCG brand.  After extensive market research, you have come up with a great product. A baby soap for all sensitive skin types. The first of a line of baby products that you plan to launch one after the other. After you launch it, how will you understand the market response? […]