When you are trying to grow your business rapidly, you cannot simply depend on one line of growth. There are multiple things you are always trying at once. This is what makes marketing growth a real challenge. Thankfully though, there are ways to approach different growth strategies and use contradictory ones like SEO and SEM together to give your business the boost that it just needs. But before you begin leveraging these pairs, let’s understand the basics.
What are SEO and SEM?
Search Engine optimization has been around for too long now and has always created content based on popular keywords that people are going to use. The growth and other trend studies also help people who use SEO to better understand its behavior overall. Although, it is not just about the keyword. Here, the keyword is skillfully placed and then promoted through various methods to gain visibility.
SEM on the other hand is an entirely different ball game that refers to Search Engine Marketing and is primarily concerned with using marketing strategies (paid) and promoting content through various channels.
Two Sides of the Same Coin?
While both these concepts are quite different in nature, they are similar in the sense that they both use keywords as a base to optimize and grow visibility. Both of these concepts are also solely focused on drawing more traffic and this is why often we see SEM and SEO being used simultaneously to create major growth. When these two are paired together, they can derive 300% more traffic than social media.
How Does it Work?
While it can be a bit funny at first to think of these two as working together, once you jot down the similarities and differences, you’ll realize that they are just different roads that can be interconnected as they are going to the same destination.
Many marketers in the business have ventured out using both these techniques and the results have been very positive so far. The ads displayed by these marketers on average are shown to receive 25% more clicks and the profits too increase by a similar 27%.
For starters, while you are optimizing your website for keywords, you can easily use this time to target via SEM. When SEM targets these paid keywords and uses ads to get more reach, your content is a lot more successful and is seen by more people too. While this work can be tricky, your business can always draw data from these numbers and get behind the statistics to understand what is and is not working.
Additional Tips for Working Together
By sharing the keyword data used for all kinds of targeting and other strategies, the SEM and the SEO used on your brand start moving towards the same goal. This is beneficial in the long run as multiple attempts to work together will give you critical data based on which you can modify each campaign.
The only 3 websites on the top of the Google result receive around 60% of the clicks and the rest are scattered. This makes it all the more important to create a special strategy where you can use data obtained from each other and share your metrics and goals. As soon as an SEO campaign is running and live, there are various ways in which an SEM campaign will be able to support it. Through planned targeting and insight based strategies, better results can be achieved and your SEO and SEM will be a lot more successful this way too. So don’t just use these two independently. Their co-existence and unity can bring a lot of reach to your brand.
