What are the benefits of using WhatsApp for business?
Why has the social media platform like WhatsApp has entered the field of marketing?
How to leverage the power of WhatsApp to quickly grow, multiply and expand your business?
Why WhatsApp for communication?
WhatsApp is free and it helps users with real-time communication with their peers.
“Messages and calls are end-to-end encrypted. No one outside of this chat, not even WhatsApp, can read or listen to them.”
This message looks familiar right. Yes, this is the message that WhatsApp informs the user when they want to start a new chat. This basic feature is a strong tool to hold tight to their customers. After all, at the end of the day not feeling trapped with data leak is what WhatsApp is taking care of. This makes WhatsApp a private and secure platform.
WhatsApp Marketing for Businesses
Social media and technology are going hand-in-hand and is becoming a tradition. Among many of the social media tools, WhatsApp is a powerful one for businesses to reach their customers. Two billion users worldwide – it’s not small for marketers, isn’t it so?
With such a huge user base, businesses need to learn proper strategies and techniques to jump on and take advantage of this network.
WhatsApp marketing among the B2B communication channels have numerous advantages and provides profound opportunities.
- Online visibility: Having business account helps in creating complete profile like the address, contact list, website link of the business and many others. Also adding a catalog of the products is a plus point since it improves the conversion rate.
- Speed: No channel is as direct as Messengers. Messages reach the recipient virtually in real time, and over 90 percent of all messages are read within 15 minutes.
- Customer service: The direct messaging option assists to engage and interact with customers directly. It can create chatbots for automated messages so that the replies are ready for basic FAQs. This saves the customer’s time.
- Enhanced user engagement: The stand-alone application launched by WhatsApp to cater to the business needs called “WhatsApp Business” has the features like business profile, catalog, labels, automated replies, and statistics to keep a track on messages.
- High conversation rate: Businesses say that customers answered 40% of their WhatsApp messages. Messaging drives conversations.
- Real-time customer support: Communication through WhatsApp messenger builds trust and strong business relationships with sender. This creates an emotional bond with the customers. In a way this provides customer support in real-time.
- Permission marketing: WhatsApp works with the motive of permission-based marketing. As of other platforms, the app just can’t simply search for a product, or it is not a one click buy platform.
- Personalized communication: Businesses usually check if the person requesting information is relevant to the type of audience they are looking into. If not relevant, they might mark it a spam. Either request for their contact or request them to message you, the user rights are respected in both the cases. This helps in getting highly segmented audience base who are only interested in the marketing messages.
More and more companies are relying on innovative communication via Messengers such as WhatsApp.
Running your business communication formally than informal one is the key success point with WhatsApp marketing. Because of its trustworthiness and genuine marketing techniques, the campaigns can be made in personal style, staying professional at the same time. Creating a WhatsApp marketing strategy incorporates setting goals, exploring the right audience, delivering great content, and maintaining good relationships with the customers. The possibilities are limitless. So why wait, just go for WhatsApp marketing.
