If you are using the term remarketing and retargeting interchangeably, you are not alone. It is a pretty common mix-up in the market landscape, but the terms indicate two different practices in a digital marketing campaign. Imagine if every physical store owner can nudge them towards the product or service based on their preference. Ideal, […]
Monthly Archives: October 2021
Are you offering a product, a service or an experience? If yes, you should leverage the impact of User Generated Content. In fact, User Generated Content humanizes marketing and improves consumer interest by over 80%. Whatever you have to offer, remember your millennial customers are looking for an upbeat social presence. It can seem hard […]
The key to narrating a story is to reel the audience’s attention and convey your point engagingly. What started as a goofy trend with filters and sharing stories has grown to be the most easily digestible content format in social media. Snapchat brought in the story feature back in 2013 (seems so long ago), propagated […]
Google handles over 3.5 billion searches per day. That means every second, millions of people publish their guides, articles, and how-to all over the globe. With this high competition, it’s challenging to rank your website on the first page of SERP. And this is where structured data can help you. Structured data is a type […]
After acquiring Urchin in 2005 and renamed as Google Analytics, the valuable tool has come a long way from being a web statistics analysis program that could only analyze the number of users. In 2012, the tech juggernaut released a notable update of the tool that went by “Universal Analytics”, where the focus laid on […]
Digital Marketing can serve as an overwhelming concept, especially for small businesses, given the complex practices revolving around it. We often have this question directed at us – “Which marketing strategy should I focus on to generate results and revenue to enable my business to flourish now and in the future?” We will dig in […]
It is no secret that Google owns the digital world revolving around search queries, but there are other promising options available to allow businesses to rank for, and use the platform to find optimal results. As businesses are fighting for their position in the SERP results with relentless effort, they may be missing out on […]