Web Design And Development
Web Design And Development

Website Speed Optimization

In the current technological era, digital presence is significant aspect of business. For any business, the website acts as an entry point for any kind of sales and conversion for your business. To indulge a client or end user, the speed of your website plays a major role in user experience in addition to the look and feel. High-performance websites results in high return visits, higher conversions, engagement, higher ranks in organic search, and better user experience. Better page load speed and website responsiveness has a positive impact on marketing and sales process. Website speed also helps attract higher traffic resulting in more qualified leads that are potential customers.

SEM-N-SEO knows how important a fast-loading website is for your company growth, and knows how to fix it swiftly.

What is website speed?

Slow page loads are your business’ silent killer, creating customer dissatisfaction, reducing sales conversion, and ultimately affecting your website’s overall performance and sales.

One of the metrics measured while SEO analysis is Page Speed, which quantifies how fast the website loads and how quickly the webpage responds to the user clicks. Page Speed is one of the essential metric. The speed in which web pages are downloaded and displayed on the user’s web browser determines how good your website performs. The focus should be on the visitors needs as page speed can depend on the browser, device, size or content of the webpage, webhosting setup, etc.

The underlying principle for focusing on improving website speed is that visitors tend to move away from slow and unresponsive websites leading to significant drop in web traffic and loss of business.

With our page speed optimization service, you can stop the bleed and get those sales rolling in no time.

By optimizing the speed of each web page, we ensure:

  • Better customer satisfaction
  • Significant increase in website traffic
  • Superior SERP ranking (as page load speed is a Google ranking factor)
  • More page views
  • Lower bounce rates
  • Longer dwell times
  • Improved user experience
  • Increased conversion
  • Reduced overhead costs like marketing
  • Increased revenue

Partner with SEM-N-SEO to Speed Up Your Website and Success

Work with us to tune up your website and reap rewards in the long run.

With our expert page speed optimization service, you get:

  • A dedicated page optimization expert
  • Page speed plans that fit your timeline, budget, and needs
  • Insights that can help you improve your website’s performance even more

Below are the Improvisation techniques we follow:

Implement website caching

  • When a lot of users access the page at one time, servers need more time to deliver the web page to each user as they are limited by their processing. At SEM-N-SEO we use Caching. Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated. Caching can be enabled under your general settings. Website caching isn’t usually available for shared hosting server.
  • Use a Content Delivery Network (CDN): A content delivery network is a set of web servers distributed across various geographical locations provides web content to end users about their location. With our CDN solutions, we can help redirect user requests to the nearest server which helps the content to be delivered to a user quicker and a website works faster. We help implement suitable CDN based on your web development framework to improve the web performance.
  • Database optimization in CMS: Each CMS requires its own optimization measures and has several specific plugins.  For better user experience, at SEM-N-SEO sometimes additional plugins are incorporated, to enhance the design and features. We ensure these are optimized in the backend to provide the best performance with low latency throughput.

Use prefetching techniques

SEM-N-SEO’s UX specialists and engineers work to understand user behavior and make “hints” for browsers to do prefetching work. Prefetching is a common technique where reading and executing instructions before a user initiates them. It works well if you can anticipate user actions and, for instance, load some content or links in advance. Modern browsers allow for prefetching by default.

We will help you lift your website’s speed to the max, so that you can hit your sales and engagement targets time and again.

To speed up your website’s page loads, contact us now!