In the digital kingdom, Google is the king and there’s nothing that can deny that. Google is the market leader and helps businesses grow and get leads that results in desired action like purchases or views. Google has this amazing tool that helps businesses be seen on the internet. It is nothing but Google My Business which is a free tool that helps list your business on google with the information that you want people to have access to. It basically allows business owners to manage how their brand or business appears on google search and google maps. Reports suggest that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not your business that is showing, it is one of your competitors. Hence, creating an account on Google My Business is helpful and profitable for your brand/business.

Why Is Setting Up A Google Business Account Important?

By setting up a Google My Business account, if a person searches for say “parlours near me”, your business will show up and the audience will be able to take immediate action as details like address, phone number and operating hours are mentioned. In the current times, just having a website isn’t enough to build brand awareness and presence among your audience or potential customers. Studies reveal that people no longer want to hop on to a website and search for the product or the information that they are looking for. Which is where Google My Business comes in handy, as this free tool puts out all the relevant information that a user is looking for on search as well as google maps.

What Are The Benefits Of Google My Business?

• Show Up in Google Maps Searches
• Show Up In Google’s Local 3-Pack
• Earn Trust From Customers
• Star Ratings Boost Your Appeal
• Increase Traffic and Sales
• Learn More About Your Business
• Rank Higher in Results
• Increase Engagement
• Free Google Advertising
• Stand Out from Competitors

How To Set Up A Google My Business Account?

Step #1: Log In to Your Google Account

Step #2: Find Your Google Maps Listing if It Exists

Step #3: Set Your Business Name

Step #4: Choose Your Business Category

Step #5: Add Your Business Location

Step #6 : Set Your Delivery/Service Area

Step #7: Set Your Contact Details

Step #8: Toggle Email Notifications

Step #9: Finalize Your Listing

How To Verify Your Google My Business Account?

Via Post:

After you’ve created your listing, you need to validate that you are the actual business owner to Google. The standard option is to validate your business by receiving a confirmation code in a postal letter to your business address.Once you’ve received the postcard, follow the instructions and enter the code on the card to verify your account.

Via Phone/Email:
Select businesses may be able to verify their business by phone or email instead. If your business is eligible, you may select either option from the “more options” section.

Confirm that your email or phone number is correct, and then select the verify option.

Enter the verification code you receive to verify your Google My Business listing.

How To Optimize Your Google My Business Page?

Make sure to add relevant pictures and a proper cover picture to your account. Add all the required details to your page and keep it active for your users to know that the brand is still active. Check on your reviews and respond to them actively. Get a call to action button that will enable your customers to take action or lead to conversion. You can also keep your audience up to date with the events, deals and discounts. Create a product catalog and actively update it. Accept messages directly from the customers and respond to them actively.

It is important to be seen and maintain a brand’s reputation in the digital world. We help you manage your Google My Business account and provide services that will result in leads and conversions.