LinkedIn is conceived as the professional social media platform – with individuals creating impeccable profiles that reflect their professional achievements and progress. The application holds so much significance that LinkedIn profile verification has become a vital part of background checks during recruitment processes.
What about businesses? We know that they hold a place in the LinkedIn landscape – but is it viable? We would say that it largely depends on two factors: your target audience and the approach you hold in connecting with them.
The blog explores the instances where LinkedIn is a perfect addition to your marketing strategy.
- Where is your Target Audience at?
Before you begin your LinkedIn building process, consider if the platform is a point of interest for your target audience. The last thing you would want to do is spend a portion of your money and efforts in a place that will not create the desired ripple effect.
The typical LinkedIn audience crowd encompasses everyone from fresh college graduates to Z-suite executives. These professionals will be looking at recording their professional/business expertise in some way to mark a name for themselves. If your business audience is looking to entice/educate them about the brand product/service, LinkedIn is the way to go.
- Building Personal Relationship with Audience
LinkedIn is more about individuals than businesses. The platform is ideal to build meaningful relationships with professionals in the industry, discuss partnerships, prospective customers, and hire candidates who would be a perfect addition to your team.
If your audience can be filtered down to a few job titles, LinkedIn can prove to be a boon in that segment. The advanced filter options in the platform will direct you to the target audience at ease. You can also provide personalized ads to grab their attention about the brand services.
On the flip side, when you strike a conversation with them, they can easily take a look at your position in the industry and see if you are a right fit for them. The approach will help you identify the specific target and give your goal the required head start.
- Showcase your Prowess in the Industry
LinkedIn is the perfect place to showcase your expertise in the industry – when you maintain an active profile, you will position yourself as the thought leader in the industry. Over time, the followers will regard you as the go-to person to explore the common point of interest.
This approach will elevate your personal and company brand to hold a long-term, sustainable effect on the audience.
- Interact with Others’ Content
A vital part of any social media marketing strategy is to engage and interact with the audience – this can include others’ content as well. LinkedIn is a tremendous avenue to open yourself as well as your brand to relationship building. When you are simply putting out content in a hands-off or auto-pilot mode, you might not reap the maximum benefits of leveraging the platform.
You can align your business interest with the activities by joining industry groups and similar community groups to network, connect, and interact with your audience.
Your LinkedIn presence can help in achieving your business goals, provided you hold a strategic approach to the platform. Ensure that your profile is up-to-date and indulge in active posting and sharing of industry-relevant content. The more active your presence – the more relatable and meaningful your content – the faster you can grow and build a remarkable brand/individual presence in the platform. While at it, it is important to keep your content authentic – your audience will reward your effort with well-deserved attention.
