Every brand introduced into the market needs outstanding marketing to be done, be it digital or traditional. But yes, standing out into the market it not a easy task. The digital era has made this even more challenging than the earlier days. However, to help the brands stand out, brand voice has turned out to be a key element.
To define a competitive and a unique brand identity, you must definitely chalk out a brand voice.
Importance of Brand voice and brand tone
Brand voice is something that is the foundation of your brands verbal identity. Here, the voice is the personality overarching which comes through in your advertising, communications, and marketing. Coming up with an effective brand voice includes setting high standards of humour, writing style, tone and word choice.
Your brand voice basically helps your customers determine if your content makes the use of colloquialisms, slangs, up-to-the-mark wordings, or professional style. It also gives your customers a complete idea about your brand whether it is clever, friendly, snarky, or something entirely different.
Also, brand voice and brand tone are completely different. Brand tone is something that helps your brand to go hand-in-hand with its voice and at the same time deliver a specific message in a particular context. Just like a human being, a brand should also have its perfect self- image and at the same time deliver ideas that state its values and what it offers. Due to this reason, the brand tone should be very much appropriate to stand out into the market.
Switching the tone of your brand from one media channel to another can surely help your brand content to be on point without facing the throes of an identity crisis.
Importance of a consistent brand voice
Regardless of keeping up with the difficulty in consistency, there are a huge number of benefits for doing so:
Strong first impression: As it is very rightly said, you only get one. Having a promising brand voice allows your customers to swallow your brand easily and quickly. It specifically helps you attract the attention of your customers within seconds when your customer chooses to continuously keep scrolling.
Brand recognition: Your brand voice should craft a pathway for your customers that would subconsciously connect certain emotions, ideas, and words with your brand. Having shifts in your brand voice might lead to confusion within the customers about the identity of your brand, which will keep your customers away from getting emotionally connected. In simple words, a promising brand voice helps your brand gain a special place into the customer’s life.
A competitive edge: In this fast moving digital era, brands are facing a huge amount of competition when it comes to gaining customer loyalty, interaction, and attention. Having an effective brand voice is your only chance to persuasively and instantly tell all your customers why your brand is different from the other brands in the market. Customer loyalty: When a particular brand voice is not consistently followed, it surely loses its chance to prove its meaning to the customers and does not deliver trust and reliability within the customers. A consistently followed brand voice helps in convincing the customers that the brands lives up to its promises and follows its predefined company mission.
