Monthly Archives: December 2021

Impact of Social Media Stories!

Did you know an average Instagram user spends around 24-32 minutes a day watching stories? We all are familiar with short-term videos and photos that disappear after 24 hours of posting. This is the exact simple and incredible reason behind why this feature is very popular and powerful today. However, the concise pieces of information […]

Interesting stories from the successful journey of Instagram

We remember the time when Instagram was a virtual album with separate pages for everyone. Today, Instagram has evolved so much more and is one of the most popular social media platforms. Here are some interesting facts picked out from the incredible journey. Let’s get to know beyond the fact that Instagram is part of […]

6 Amazing Benefits of SEO for Your Business Needs

Unless you’ve been living on Mars for the past twenty years, you probably have heard of SEO which stands for Search Engine Optimization.  SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines like Google.  In simple words, SEO […]

Google Analytics 360 Features: How it is Different From Google Analytics

Let’s consider two organizations A and B:  A is a small to medium-sized company that can process data by sessions or campaigns whereas B is a large enterprise that has more than 50,000 website visits per day, or exceeding the limits of the free version of Google Analytics. Which organization do you think can continue […]

Types of Digital Marketing Platforms: A Useful Guide

We are truly in the digital era and Digital Marketing is one of the robust things these days.  In simple words, Digital Marketing is an umbrella term that refers to any marketing strategy that involves an electronic device irrespective of its connection to an internet source. With everything maneuvering towards becoming digital- from magazines being […]

Facebook vs Instagram: Comparing Strategies for Small Businesses

If you are running a business, you are possibly leveraging the social media landscape to advertise your brand effectively. Social media marketing is a powerful, cost-effective tool, customized to fit your brand’s requirements. If your strategy aligns with the customer’s demands, you are likely to strike a chord with them. It allows you to enhance […]

How to Boost Website Traffic Using Social Media Platform

If you are an aspiring entrepreneur, chances are you have added an extra layer to your business atop your brick-and-mortar store with a digital venture. While designing your brand website can be a major task, that’s not all there is to the equation. How do you drive customers to your website? There are immense opportunities […]

How to Develop a Powerful Twitter Marketing Strategy

Did you know that over 7000 new tweets are sent every second? But the lifespan of a single tweet is only about 18 minutes. With such large numbers, it is hard to make an impact and not get lost in the sea of tweets.  Hence it becomes quintessential that your tweets and Twitter marketing strategies […]