Did you know an average Instagram user spends around 24-32 minutes a day watching stories?
We all are familiar with short-term videos and photos that disappear after 24 hours of posting. This is the exact simple and incredible reason behind why this feature is very popular and powerful today. However, the concise pieces of information in the stories seem to have an everlasting impact. Social media stories were originally popularized by Snapchat. This feature took off and is a common feature on Instagram, YouTube, Facebook, LinkedIn, and even on Skype!
Stories and marketing
Every platform today’s own this feature in a slightly different form but their essence remains the same; they deliver information through simple bits which have turned out to be a very effective way of communication.
If you think a fifteen seconds story is short-lived and therefore must be easy to create, you got the wrong facts. A lot of work is put into reeling people into the marketer’s story and holding their attention. Along with this, they need to feed the advertisement message as well before the user taps away to go to another story. Looking through the marketing perspective we see that each story that goes up should own a certain quality that will get your audience to seek more of it. Instagram provides marketers a stage to run commercials and get more business by creating more stories.
This feature helps marketers easily engage and improve transparency between the company and its customers. It also promotes the marketer’s latest posts or blogs. One can go live with your audience in real-time to talk, update or conduct webinars! Although Snapchat introduced this feature, Instagram got a wide audience and popularity with its unique features.
Swipe Up!
After gaining ten thousand followers, the ‘swipe up’ feature can be activated. This allows the user to swipe up to get directed to any landing page you want. This allows the audience to get more information about the product or services.
Quick Surveys
Instagram has the feature through which the marketer can ask interesting questions or take suggestions from the audience. This helps to take quick surveys through their followers as well as keep up with the changes and demands of the audience. Another feature allows you to put up a quiz through stories which also has a powerful impact in getting information to the audience mixed with fun.
Narrate
People love to sit through a good and aesthetic narrative. Outline the content you want to share like a story and break it into bits. Post these bits one after another like a narration. Leave a hooking factor in every bit and take your audience through the entire narration. Be as creative as possible. Use gifs, stickers, fonts and so much more that’s available.
Monitor your progress
Monitor your progress using UTM codes which can be easily added to the URLs of your stories. Track what your followers do after seeing your stories and get to know what works with your audience.
Make sure to be consistent with your posts as well. It is the key feature to maintaining your connection with your audience. The digital space is constantly changing, no two days look the same. The content needs to meet the changing moods of the people
Conclusion Take a moment to think about the impact of stories outside of the marketing perspective. Memories are the best feature! All the quick memories that disappear after a day are available to you in your archives and you can go through them anytime. Attached to the memories of many and working for the sales of many, social media story is, without doubt, a powerful and wonderful tool of all!
