Unless you’ve been living on Mars for the past twenty years, you probably have heard of SEO which stands for Search Engine Optimization. SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines like Google. In simple words, SEO is a cost-effective digital marketing tool used by businesses to grow their business organically.
For example, on typing “cake” on Google search, you’re most likely to see various images of cakes, cake recipe videos, links to bakeries, and other related information. Consider you own a bakery and need to be noticed online.
How do you do this?
Simple. Your website link should appear above other links on Google search.
But how?
This is where SEO comes into action. Let’s see why…
Benefits of SEO for business growth
Among a plethora of benefits associated with the use of SEO for your business, we have just listed the top 6 for you!
- SEO builds a brand’s credibility
Who would you trust and work with? Someone listed on the 5th or 6th page, Or a business that’s listed in the first few pages? When featured among the top search results on Google, the search engine considers you as a more relevant and genuine source of information and prefers you over other sites.
Having a high search ranking indirectly makes you appear as a more reliable and credible brand to others.
- SEO increases brand’s visibility
When you have a high search engine ranking, it gives the visitor a reason to click through your website. But when you’re continually appearing in a person’s search results, it helps the visitor trust you more.
- SEO enhances the reach of your business
Ranking in the top search results leads to an increase in traffic to your site. Your business is benefitted when people visiting your site and viewing your products amplifies.
- SEO provides vital information about your customers
The traffic generated by SEO to your website is tracked by Google Analytics and gives you valuable insights into prospective customers, from the language they use to search to the way they browse. This helps you to not just come up with better business strategies but also to be aware and adapt to newer trends in the market.
- SEO shows high marketing ROI
SEO is cheaper compared to other digital marketing options and hence brings in most site footfall, amplifying the Return On Investment (ROI). In traditional offline advertising options, it is required to interrupt tv shows and movies to let people know about you. Whereas with SEO, your business shows up to prospective customers only if and when they are looking for relevant business. This means that you don’t have to convince them that they need your service, but only need to convince them that you’re the best at it.
- SEO enhances your site’s usability
SEO isn’t just about keywording and backlinking, but about creating a good and easy User Experience (UX). UX is how people interact with your brand, its product, and its services. How good the returns you get is directly linked to how positive and usable the UX of your site is.
CONCLUSION
Though there are a lot of perks to adding SEO into your digital marketing strategy, the most convincing benefits are listed above. Investing in SEO can help a business in abundance as it is one of the most inexpensive and effective digital marketing strategies. Search Engine Optimization helps develop a user-friendly website through which getting a fast and booming response to your business is just a click away.
