If you are using the term remarketing and retargeting interchangeably, you are not alone. It is a pretty common mix-up in the market landscape, but the terms indicate two different practices in a digital marketing campaign. Imagine if every physical store owner can nudge them towards the product or service based on their preference. Ideal, […]
Category Archives: Marketing
Digital Marketing can serve as an overwhelming concept, especially for small businesses, given the complex practices revolving around it. We often have this question directed at us – “Which marketing strategy should I focus on to generate results and revenue to enable my business to flourish now and in the future?” We will dig in […]
It is no secret that Google owns the digital world revolving around search queries, but there are other promising options available to allow businesses to rank for, and use the platform to find optimal results. As businesses are fighting for their position in the SERP results with relentless effort, they may be missing out on […]
Email Marketing is 2x more effective at drawing leads than any other marketing channel. A home chef believes that email marketing is the way forward. He feels that by remining on the top of the inbox, brands can also remain on the top of customers minds. Sabeer’s sentiments are echoed by countless entrepreneurs and managers. […]
With every passing day, we see the launch of new online stores by almost every major retailer. And this has resulted in flourishing the e-commerce industry especially after the onset of the pandemic. But why has the world suddenly taken a turn towards social media marketing? That’s precisely what you would read in this guide. The […]