Let’s start with a quick experiment. Grab your phone and check the screen time corresponding to Social Media Applications. Does the number startle you? That is the power of social media.
Social Media has found its way to become an integral part of our daily routine to a point where it is scary. The scenario is specific to individuals. On the other hand, businesses, regardless of size, thrive on it. Social Media is a powerful and focal point of a modern digital marketing strategy. A business can see consistent, steady growth if its social media strategy is on point. The immediate question following this would be – How do you define a compelling social media strategy focused on improving social media engagement? We have laid out proven techniques to help you on that front.
Define SMART goals –
A SMART goal is an effective strategy to lay down your purpose for the social media page. It focuses on creating a plan of action that is short-time and helps you stay on track.
What is a SMART goal – A goal that is Specific, Measurable, Achievable, Relevant, and Time-specific. The goal should be addressing every metric mentioned to act as an established tool to plan and achieve the goal.
Create your Brand’s Buyer Persona –
A buyer persona is an ideal buyer who will be genuinely interested in your product/service. The persona is defined based on demographics, geographical details, areas of interest, and many other factors. A brand can hold several buyer personas based on their requirement.
The purpose of defining your persona is that it helps you understand and know your audience personally. It also helps you dig deeper and help you gain valuable insights regarding the social platforms they spend time on, the ideal posting time, the content generated, and your brand voice.
Don’t focus on numbers –
Numerous brands have lost their vision as they base their competition on numbers. It is essential to understand that the follower count doesn’t define the value of your brand. On the contrary, the focus should lie on the quality of the followers. Your profile and content should attract an audience who resemble your buyer personas. They should be interested in your substance, engage, and interact to be valued followers.
Stay consistent –
Your strategy should have a detailed editorial calendar that is followed religiously. Consistency in terms of engaging your audience sets a good brand from an amazing brand. Using an editorial calendar acts as a to-do list, allows you to write down your ideas and work on them. There are several tools to help you schedule the posts to an ideal time when the audience is more likely to view the post.
Build a community –
Ideally, your profile should act as a community where like-minded people interact, engage, and find information. When you establish yourself as the trusted brand, you hit on a personal note which will prove to be substantial for your brand. The takeaway is to go out of your way to help them out.
With a clear vision in your head, a solid strategy in action, and a killer brand story/substance, a brand will stand the test of time and competition. It can be overwhelming in the beginning, our advice is to wait for the storm to pass over to enjoy the bright, sunny day.
Happy Marketing!
