Be it a side hustle or a firm selling clothes, visibility is everyone’s need. And to suffice that need, marketing is your currency. To invest in marketing, there are a plethora of platforms. Know that the traditional ones (newspapers, flyers, etc.) serve their purpose, but are not the forerunners anymore.
The internet revolution and its use for marketing were prevalent in the 2000s too. But, COVID 19 acted as a catalyst in making digital marketing a norm for all businesses.
With a boundless internet comes the problem of choice. For any business owner looking to leverage social media for marketing, one problem is a constant.
Which social media platform is ideal for my target audience?
There are many platforms and choosing among them is a tough ask. Let us make it simple for you.
What is my goal?
Not all social media platforms can serve the purpose of your business. Are you trying to expand your business to a new demographic? Or are you looking to ease the customer service process?
Identifying your business’s goal from social media marketing is an integral step. It lays down the framework for every facet of marketing moving forward.
If there is more than one purpose, prioritizing them is the key. With social media, you can always repurpose your content to match other priorities.
How?
You can start by introducing your clothing line using posts and paid ads on Instagram. Moving forward, engage with live Q/As and stories to get honest reviews.
Where is my target audience?
Answer this question honestly and more than often, you will know which platform to use.
First, define your ideal target audience well. Then, match it with the social media demographics. This will help you narrow the options at ease.
Bonus tip: Keep an eye out for communities around your product or service.
How does this work out?
For an ed-tech company, LinkedIn, Twitter, and YouTube would be ideal platforms. It’s 2021, so if your firm is into digital marketing, Instagram is your best bet. Brownie points to Insta for being the meme den.
What form of content is my audience consuming?
You have set the goals for social media marketing. Moving on, you have defined your target audience and the demographic. Now, delve into the form of content your customers are consuming.
There are several forms of content on social media. From 15 second reels to 1500 words blogs, the range is unparalleled. Whilst catering to every content form seems lucrative, it’s not advised.
Hence, observe your product and its proposition, and identify 3 or 4 forms of content to produce. Also, contrary to the general tendency, you need not produce and create content always.
Testimonials and forum discussions are opportunities where you can leverage user-generated content.
What is my competitor doing?
Look at your competitors, the platforms they are using, and start generating content there.
No. That’s not what we are trying to convey.
Although that can be your starting point, you need to analyze the efficiency of their marketing efforts.
