Let’s consider two brands – Mac and Bloo. Both their product lines are similar. They are both leveraging social media platforms to engage and gain a following. On close examination, Brand Mac held dominance in visibility, interaction, and sales compared to Bloo.
Why are two brands with similar and equally potential product lines performing differently? The answer is that their design approach on platforms differed like chalk and cheese.
Design practices play a crucial role in social media because it helps brands strike a chord with their audience. The first connection you make with your audience is through the eye-grabbing visuals that pop out. It is the one thing that helps them decide if they want to continue exploring your page, and it’s the one aspect of your strategy that can’t go amiss.
We have listed a checklist to complement a solid social media strategy.
1. Define your personas –
The first step to any marketing approach is to define your personas. Understand the audience who are interested in your products and services. Are they millennial’s, parents, or a mixed crowd? The design elements of your page should be based on the type of content form they like to consume. Knowing exactly what they want is the first step to establishing a connection with them.
2. Consistency Matters –
Consistency helps bring recognition to your brand.
Imagine what happens when you are inconsistent with your post designs, frequency, and color scheme – how will your audience respond to them?
Regardless of how splendid your post response is, the audience will not connect the posts and relate them to a specific brand, missing the recognition expected. Consistency in holding a visual theme, logo, and color schemes go a long way in social media. By bringing all these elements cohesively, you will have a successful social media presence.
3. Follow Design Practices –
Visual is the cue that creates a hook for the audience. The main goal of using social media as a platform to showcase your products and services is to produce visually appealing content that attracts the audience and makes them want to know more about you. Several factors influence this action, some of which include –
Design Rules & Practices – Different design rules help you design appealing content for your brand. The common design rules include placing the elements in your post to the degree of their importance and adopting white or negative space. Implementing various design practices helps draw attention to what your customers should focus on.
Color choices – Choose the brand colors by carefully analyzing what the color signifies. It represents how your audience wants to perceive you. To put things into perspective, healthcare brands often opt for blue because it stands to represent trust, which stands fit for them.
4. Scale and Optimize for the Platforms –
Every social media platform has a different requirement and it is pertinent for brands to stick to it to ensure a peerless experience that you wanted your audience to hold. Instagram Stories have a portrait orientation while Facebook sticks to landscape. By avoiding any elements in the outer rim of your frame, you will be able to repurpose and make the most out of the efforts that went into creating. Although the posts are of primal value in social media, it is also essential for brands to maintain similar schemes, logo, cover photos, and descriptions that tell a mellifluous, unwavering story of your brand.
By choosing social media as a viable platform to showcase your services, you are extending your reach. When you are building your strategy, be sure to incorporate these tips and don’t forget to improvise as you go. The key is to engage them with eye-popping designs that makes them want to explore and engage with your brand.
