With every passing day, we see the launch of new online stores by almost every major retailer. And this has resulted in flourishing the e-commerce industry especially after the onset of the pandemic.
But why has the world suddenly taken a turn towards social media marketing? That’s precisely what you would read in this guide.
The undeniable merits of social media –
Social media is the most popular online activity with over 3.5 billion users and the numbers growing at a fast pace.
So how do they benefit the social media marketers? Check out the wonders it can do to your new, growing or even already successful business.
Increase traffic by Connecting with a larger target audience – A well-executed social strategy will help establish a constant flow of traffic to your brand. Social media marketing increases your online presence subjecting the brand to a lively and interactive position. With well-planned paid ads, organic posts, and effective use of influencers, the traffic potential maximizes from your audience. Invest more time to learn your audience needs by creating engaging content and that may help in the growth of your website and business.
Building Trust – A social presence of your brand will influence the customers to research more about the brand through other channels like the website, landing pages, and blogs which will help increase the trust in your brand. Increasing social proof and managing brand reputation will help the business grow organically through the various social channels.
Create brand awareness – According to a study from GlobalWebIndex, 54% of social browsers use social media to research products. Presenting your brand in the best way is a necessity in the competitive market. Instilling an image that resonates with your customers and engaging with them will fetch the desired result in real-time. You will eventually build an approachable brand that customers will happily engage with and witness tangible results.
Brand loyalty for customers – With the help of social media you can create a community that stays with you longer not just for your products but as an interactive audience cherishing your effective and engaging posts. This will help your brand build credibility along with solving their queries and aid in purchasing decisions.
Consistent engagement through Newsjacking – Social media gets flooded with trending topics regularly. Using the right hashtag for trending topics in their respective platform by relating to your business can help connect with a larger audience.
Global reach and visibility – Your target audience from billions of users across the world can be derived with the social media strategy. As many platforms having overlapping users, you can discover your core demographics with a better understanding. With social media marketing reach growing every day, implementing fresh ideas faster with new ways of interacting can help sustain the ever-growing audience.
Efficient customer service – A transactional social media presence can help understand the customer’s demands in the market. Providing a quick response to customer queries provides instant engagement with the customers and catering to their needs immediately is the best strategy to keep your customers satisfied with your brand.
Cost-effectiveness –The costs of managing various social media accounts along with the paid social ads vary depending on your goals of social media marketing. For a maximized social media presence, a dedicated agency with an effective team and tools is a good plan. The larger the goals and team involved in the process, the higher will be the budget. But this will promise a higher ROI (Return-on-investment).
Social media has stamped its mark on every domain existing. It is omnipresent, powerful, inevitable and here to stay! Many a time social media helps decide customers what to purchase. A survey from Lyfemarketing shows that 71% of customers who have positive feedback on the brand are likely to recommend it to their family and friends. As a huge influencing factor, it yields an organic customer acquisition.
