Businesses have grown to understand the importance of a digital presence and utilize different platforms to showcase their business to their target audience. One of the direct response platforms that allow you to grab audience attention instantly is Google Ads (formerly Google AdWords) Campaigns. Studies reveal that 50% of the users who click on Google Ads complete their action as opposed to the users from an organic link. While the importance is significant, there’s still one question left to answer – Do we use an in-house team or agency to run PPC Campaigns?
There are clear advantages to allowing an agency to hold the reins of your Google Ads account. The in-house industry knowledge combined with the proven expertise and insights of the Agency will allow the business to reach new heights. Here are a few ways an agency can give you the edge –
- Understanding the Norms
Agencies have spent time understanding the gamut of the industry – what can be expected, how much to invest, and the right ways to display ads that convert.
If the agency has prior experience handling accounts in your industry, they know the space to operate. They are familiar with the CPC rates and the conversion rates, which will take a lot of experimentation, time, and effort for an in-house team to master.
It will help businesses streamline their processes, understand if things don’t match the expected benchmarks, and alter their approach.
- First-Hand Training & Beta Testing
While choosing an agency, it is essential to opt for one with Certified Google Ads Partnership. They are an ongoing source of revenue potential for Google and enjoy perks that will not be open for companies in general like regular training on account reviews, new features, and optimization recommendations from Google directly.
They are also approached for beta testing to help them test and roll out brand-new methods. It gives companies that edge over their competitors as they analyze, grasp, and understand them before release and leverage the advantage to work in their favour.
- Comprehensive Approach
The agencies have experience handling all the requirements concerning Ad Campaigns – from keyword research, creative Ad texts & images, A/B testing to optimize conversion rates. They are likely to hold departments or pre-existing relationships with the experts to deliver an eye-catchy creative copy.
It also allows your business to implement platform-specific actions like installing tracking tools in your page, feed optimization, and feed management platform that can create an impact.
- Complete Transparency
Google has strict rules about the agency’s transparency level with the clients. A detailed, transparent report on the Campaign budget, expenses, number of search appearances, and CTR is to be submitted to the clients. The relevant metrics should also be accessible to the companies. It will allow you to be on top of all the Campaign related activities.
- Proven Track Record
Experienced Agencies will produce and allow their work to do their pitching. References, Case-studies and consistent scaling of their partners and clients will be readily available to display for you. It will increase their credibility and allow you to trust them in producing similar results for you.
- Test & Optimization
The agencies will approach your campaigns strategically with proven, industry-specific ad campaigns. They will hold a detailed record of your keywords, budget set across ad groups and keywords, and the A/B testing and optimizing corresponding to each ad. Their approach will grow to fit your industry demands and drive revenue growth to your business.
Your business will see quality revenue growth and ROI-driven results by assigning the right ad agency that understands your goals and holds relevant experience in your industry.
