Did you know that the number of regular Instagram users is projected to reach 1.2 billion by 2023?
Instagram has emerged as an effective social media platform to develop brand visibility and generate sales for businesses.
Here are 8 simple, yet powerful tips to leverage Instagram for E-Commerce.
- Set up an Instagram Shop
Instagram shop is a feature that allows businesses to integrate their product catalog with their Instagram profile.
When a brand posts a picture, video, or story of a featured product, users tapping on it will be directed to a product description page.
The users can then view the picture, description, and price of the product, along with a link that takes them to the website for direct purchase of the product.
- Utilize the Hidden Tools
What are the Instagram tools you use most commonly?
In addition to the most popular tools, Instagram has many more tools.
For instance, Instagram Insights enables businesses to check the performance of their posts, engagement rate and helps choose an optimal time for posting based on when the audience is active.
Tools such as the story feature, reels, IGTV are also engagement boosters.
- Reach out to the right Influencers
What does a key opinion leader (KOL) bring your business?
Individual testimonials from popular influencers or KOLs is an effective way to reach a wider audience
It will lead to more brand visibility among the target audience.
- Tap Into the Potential of User-Generated Content
User-generated content works like a charm when it comes to marketing for E-Commerce brands.
Such content includes reposts of the customers using the product or service, mentioning testimonials on the brand’s Instagram stories, or sharing followers’ entries for a giveaway or contest.
Followers love it if a brand tags them on their social media handle, reposts their content, and gives a shout-out for their efforts.
- Follow a Smart Hashtag Strategy
Hashtags play an important role in increasing the reach of Instagram posts.
Following the right hashtag strategy can prove to be a game-changer.
- Hack your Way to Growth
Growth hacking is essential when it comes to Instagram marketing.
Giveaways are a great way to reach out to the target audience and achieve growth hacking.
Additionally, promotional content that projects the benefits, and features of the product or service also help in piquing customer interest.
- Invest in Paid Advertisements
Can free advertisements gain the mileu that paid advertisements do?
Unfortunately not. The views obtained by paid advertisements are 3 times higher than unpaid ones.
Instagram changed its algorithm to allow only paid posts to get more engagement.
Paid ads is a worthy investment as the chances of a brand being discovered through paid ads is considerably higher than organic reach.
- Creating Visual Aesthetics
A picture speaks a thousand words.
Instagram is a visual platform. Incorporating pictures, videos, and graphics that are pleasing to the eye enhance the visual aesthetic, and is said to help in retaining customer interest.
Colors are said to evoke certain emotions. So creating a feed with emphasis on certain colors is a great way to grab the viewers’ attention.
Clicking photos using the rule of thirds also makes them visually appealing.
The best part about Instagram marketing is that it does not require an extravagant budget. Instagram marketing is undoubtedly one of the best investments for e-commerce entrepreneurs.
