Imagine walking into a room where the wall color, lights, and furniture look so dull and messy; you decided to leave.
A similar scenario can happen with your homepage visitors too. In today’s world, first impressions are everything. If your audience doesn’t like the design or content of your website, they’ll simply leave.
As per a 2021 report, almost 50% of mobile users leave the website after visiting just one page.
Having a homepage with terrible content and design can affect your brand persona. After all, the homepage is like the mirror of your business. That’s why use these ten essential elements on your homepage to improve user experience and reduce bounce rates.
1. An Unique Logo
A logo is like the face of a company. Seeing your logo, people can immediately recall your business and services. So, get creative with the logo design. Place it on the top-left or centre of your homepage. And, keep the logo large, so your audience can easily spot them.
2. A Hero Section
A hero section can be an image or slideshow. It comes exactly below your homepage’s navigation bar. The hero section aims to give your audience an idea of what to expect from your business. It’s a place where you should show a clear value proposition.
3. A Convincing CTA
The ultimate goal of your site’s homepage is to get people in action. That means influencing your audience to subscribe or purchase something from you.
And the best way to influence people to do some action is through showcasing CTAs. CTAs can be plain text or just a button. Whatever approach you choose, make sure to keep the CTA clear, short, and crisp.
4. The Color Scheme
The colour scheme of your homepage plays a crucial role in impressing your audience. You may not realize it, but even changing the colour of your CTA button can increase your click-through rates. It helps to increase your brand recognition effectively.
5. Simple Navigation Menu
By including a simple navigation menu on your homepage, you can make it easier to explore the rest of the site. It’s better to place an expandable navigation menu on the top or side of your homepage.
6. Engaging Illustrations
Humans are visual creatures. The images on your homepage must be appealing to retain leads. The images or illustrations on your home should portray your brand’s image and services.
7. Testimonials
Your homepage should build a relationship of trust and authority with the visitors. If you’re running a business, make sure to include social proofs like client’s testimonials, customer reviews, ratings, and recommendations on the homepage.
8. Social Media Link
If you want to engage with your audience, add links to your social media channels. So, ensure your social media follow buttons are visible to the audience. You can include them on the header or footer of your homepage.
9. Blogs Highlights
Your blog is the heart of your business. It helps to educate, engage, and encourage your audience. By offering rich blog content on your site, you can showcase your helpfulness and business expertise.
10. A Clutter-Free Design and Style
Your website visitors often skim through the entire homepage. That’s why you should keep the homepage simple and clutter-free. Use short paragraphs, crisp headlines, and bullets. When it comes to hooking your audience to the homepage, nothing can beat simplicity.
The Bottom Line
If your homepage doesn’t have all these 10 ingredients, it’s high time you should consider renovating your website. As mentioned earlier, the homepage is one of the most crucial parts of a website. And you must pay extra attention to keep it search engine and audience-friendly.
