Email Marketing is 2x more effective at drawing leads than any other marketing channel.
A home chef believes that email marketing is the way forward. He feels that by remining on the top of the inbox, brands can also remain on the top of customers minds. Sabeer’s sentiments are echoed by countless entrepreneurs and managers.
Email marketing to this say remains the most effective form of online or digital marketing. Organisations across the world are increasingly looking for new and improved ways to build their clientele. Building a robust email marketing list is the first step towards achieving optimised marketing for increased returns on marketing investment. Here are 4 ways in which you can build an email marketing list from scratch.
Call to Action: The first and most crucial step
A good number of people view blogs, read reviews and look at social media for information of products and services. Once they find information about a product and are convinced by it, the next thing they want is information on either the seller or manufacturer. Having a good call to action ensures that relevant potential customers are kept in the email marketing list or loop and are drawn to the brand in an organic manner. It also ensures that potential customers who have an interest in the product (either in the present or at a future date) aren’t turned away from the product, just because they didn’t find any information on how they could make a purchase.
Host a Giveaway or Contest
This technique is old, yet extremely effective. In the past people used to host raffles, or lucky draws to gather customer information and build email marketing lists. However, things are much easier now and online giveaways can be hosted easily. In addition to building an email marketing list, customers can also be encouraged to share information about the contest with other potential customers, thereby facilitating the creation of a targeted consumer base.
Use embedded sign-up forms
As a business are you active on social media? If not, the time for you to take action has arrived. Create embedded sign-up forms on your site, social media profile and other places and avenues where relevant targeted customers will visit. Leverage this to your businesses advantage by providing potential customers a freebie or access to a blog or any other service in return for their email address.
Enlist the help of an email marketing service
The best among us need help at some point of time in our lives. Building an email marketing list isn’t a cake walk. Experts who have countless days and months of experience can simplify this process for you by providing you with lists, helping you send emails, and even track the sales funnel.
Never Ever, Buy an Email List
The most important tip or step in email marketing is that Paid Email Lists should never be bought. These lists can sometimes lead to a wild goose chase or might even be detrimental. Some nations believe that selling email marketing lists is a violation of privacy and doing so can even attract a huge fine. At the end of the day, doing your own work and building a list from scratch is what matters.
Improve your organisations marketing capability by building an email marketing list from scratch. The process is hard, but organically growing the customer base boasts of immense advantages.
Whether you are a small organisation, a proprietorship or a home business, no matter what nurturing your customers with the right content is key to building and growing your customer base, and email marketing list. One customer, and one email ID at a time!
