Digital Marketing can serve as an overwhelming concept, especially for small businesses, given the complex practices revolving around it. We often have this question directed at us – “Which marketing strategy should I focus on to generate results and revenue to enable my business to flourish now and in the future?” We will dig in […]
It is no secret that Google owns the digital world revolving around search queries, but there are other promising options available to allow businesses to rank for, and use the platform to find optimal results. As businesses are fighting for their position in the SERP results with relentless effort, they may be missing out on […]
Social media serves as the medium to connect brands to the audience directly. Facebook Insights sheds a wealth of information about the audience or the people on Facebook to help advertisers display relevant ads that resonate with the audience. Facebook is the most popular platform for advertising – with 97% of B2C and 89% of […]
Landing page is standalone page designed to address specific ad campaigns. The user lands on this specific page when they click on an ad or link from the same ad campaign, regardless of the platform. The landing page and a webpage hold crucial difference in terms of the objective. A webpage is designed to showcase […]
YouTube has climbed its way to be the second most sought search engine, right after Google, pushing the pioneers like Bing and Yahoo to follow way behind. The popularity of YouTube is due to the distribution of content that is easy to consume with engagement as key. If you are looking to explore the platform […]
How do you choose to install an app from the massive listing on the app store? You probably went with the top 3 app results that showed up! 21% of millennials open an app over 50 times every day. The benefits of building an app are enormous. Businesses recognize that – which is why there […]
Email Marketing is 2x more effective at drawing leads than any other marketing channel. A home chef believes that email marketing is the way forward. He feels that by remining on the top of the inbox, brands can also remain on the top of customers minds. Sabeer’s sentiments are echoed by countless entrepreneurs and managers. […]
Imagine walking into a room where the wall color, lights, and furniture look so dull and messy; you decided to leave. A similar scenario can happen with your homepage visitors too. In today’s world, first impressions are everything. If your audience doesn’t like the design or content of your website, they’ll simply leave. As per […]
Did you know that the number of regular Instagram users is projected to reach 1.2 billion by 2023? Instagram has emerged as an effective social media platform to develop brand visibility and generate sales for businesses. Here are 8 simple, yet powerful tips to leverage Instagram for E-Commerce. Set up an Instagram Shop Instagram shop […]
Businesses have grown to understand the importance of a digital presence and utilize different platforms to showcase their business to their target audience. One of the direct response platforms that allow you to grab audience attention instantly is Google Ads (formerly Google AdWords) Campaigns. Studies reveal that 50% of the users who click on Google […]