Let’s consider two organizations A and B: A is a small to medium-sized company that can process data by sessions or campaigns whereas B is a large enterprise that has more than 50,000 website visits per day, or exceeding the limits of the free version of Google Analytics. Which organization do you think can continue […]
We are truly in the digital era and Digital Marketing is one of the robust things these days. In simple words, Digital Marketing is an umbrella term that refers to any marketing strategy that involves an electronic device irrespective of its connection to an internet source. With everything maneuvering towards becoming digital- from magazines being […]
If you are running a business, you are possibly leveraging the social media landscape to advertise your brand effectively. Social media marketing is a powerful, cost-effective tool, customized to fit your brand’s requirements. If your strategy aligns with the customer’s demands, you are likely to strike a chord with them. It allows you to enhance […]
If you are an aspiring entrepreneur, chances are you have added an extra layer to your business atop your brick-and-mortar store with a digital venture. While designing your brand website can be a major task, that’s not all there is to the equation. How do you drive customers to your website? There are immense opportunities […]
Did you know that over 7000 new tweets are sent every second? But the lifespan of a single tweet is only about 18 minutes. With such large numbers, it is hard to make an impact and not get lost in the sea of tweets. Hence it becomes quintessential that your tweets and Twitter marketing strategies […]
If you are using the term remarketing and retargeting interchangeably, you are not alone. It is a pretty common mix-up in the market landscape, but the terms indicate two different practices in a digital marketing campaign. Imagine if every physical store owner can nudge them towards the product or service based on their preference. Ideal, […]
Are you offering a product, a service or an experience? If yes, you should leverage the impact of User Generated Content. In fact, User Generated Content humanizes marketing and improves consumer interest by over 80%. Whatever you have to offer, remember your millennial customers are looking for an upbeat social presence. It can seem hard […]
The key to narrating a story is to reel the audience’s attention and convey your point engagingly. What started as a goofy trend with filters and sharing stories has grown to be the most easily digestible content format in social media. Snapchat brought in the story feature back in 2013 (seems so long ago), propagated […]
Google handles over 3.5 billion searches per day. That means every second, millions of people publish their guides, articles, and how-to all over the globe. With this high competition, it’s challenging to rank your website on the first page of SERP. And this is where structured data can help you. Structured data is a type […]
After acquiring Urchin in 2005 and renamed as Google Analytics, the valuable tool has come a long way from being a web statistics analysis program that could only analyze the number of users. In 2012, the tech juggernaut released a notable update of the tool that went by “Universal Analytics”, where the focus laid on […]