No matter how delicious your food is, all your efforts will go unnoticed unless you are closely engaged with their clientele. You probably might have started an Instagram page for your restaurant and still lack the numbers you expect.
Your goals are quite simple here; let the world know about your existence and prove that your restaurant is better than your competitors’ place.
Before we get started with the marketing tips, here are some insights into the impact of Instagram marketing on your restaurant business:
● 27.90% of Instagram users follow a business and business accounts witness an average increase of 1.46% in the number of followers.
● More than 50% of users have shown interest in a brand after seeing its advertisement or post on Instagram.
● Instagram has one billion active users every month and an average user spends 30 minutes of his/her day on the platform.
Instagram’s advertising reach is estimated to be 1.16 billion and chances are very high that you can find your potential customers in it. And that’s what our first tip is related to.
Think like your customers:
One of the primary steps in successful marketing is to know your target audience. If you want your restaurant to be known as the popular hangout place in your town, focus on creating a unique character for it.
We would recommend you incorporate pop culture references and leverage popular trends on Instagram to stay within the radar of your consumers. If you approach them with a neighborly tone, you have more chances of connecting with them on an emotional level.
Leverage the potential of reels:
Instagram reels are quick to create and so you need not have to invest a lot of time. They offer great functionalities for businesses, for example, you can share reels to stories and feed to reach a wider audience quicker.
Reels can be used to showcase your business or give your followers to peek behind the curtains. You will get a chance to be completely transparent with your customers by giving a real sense of your working style.
Post at optimal times:
The old saying “timing is everything” perfectly suits businesses that post on Instagram. For example, If you own a restaurant that specializes in supper meals, it won’t make any sense posting about it at 10 AM. Instead, you can post at an optimal time when your target users are most active on Instagram.
Feature social media influencers:
Social media influencers have an immense ability to reach out to a wide audience on Instagram and so it would be best if you streamline it. You can offer exclusive meals for them or invite them for a curated experience. You can also collaborate with them for special sessions as it would significantly increase the overall user engagement.
Participate, engage, and share:
Extending your support for local events, communities, and taking various initiatives is the ideal way to connect with your customers. As sharing stories on social media has become a to-do thing for the millennial generation, you can increase your brand exposure by re-sharing their content. As the options are endless here, we leave it to your creativity to make the best use of it.
In brief:
Since Instagram has become an important bandwagon for all sorts of businesses, jump on the bandwagon to reach potential customers. Instagram marketing is an investment that is required for a restaurant in order to develop and thrive.
Take your restaurant to the next level by adding spunk to the posts on your profile. The ultimate goal of every strategy you devise is to make them stop by. So the question is what techniques are you gonna use to lure your potential customers?
