Have you ever brainstormed and broken your head about how you can attract more customers?
Every organization wants to be the best at what they do, and what to be known for the same. Search engine optimization (SEO) helps brands project themselves by enabling them to reach the first page of the search engine.
In fact, 93% of internet users, predominately millennials begin their search for a product by searching for the product itself (or a related word) on a search engine. Modifying the website content, layout, and design to achieve good rankings on the Search Engine page is a great way to ramp up marketing.
SEO: The way to go
Google, Bing, Yahoo, and other players in the search engine industry have emphasized time and again that customers seldom go further than page 1 in Search Engine Results Page (SERP) when searching for products or services.
If a site does not show up on the first page, the chance that it will be overlooked by potential customers is extremely high, and this is a risk that should most certainly not be taken.
What can SEO do for an E-commerce website?
The advantages offered by SEO are immense and intangible. In short, optimizing the website to feature at the beginning of the SERP helps the brand grow organically over time, and helps both existing and potential customers associate themselves with the brand and the product when they come across the site.
The key to great SEO:
It is often assumed that SEO is all about sponsoring posts, and that is indeed far from the truth. Delivering interesting, clear, and concise content that draws users is the prime factor that boosts the ranking of pages. Here are some tools that can help with SEO:
1. Keywords are the greatest assets for your website. A good keyword research to help your brand reach your customers and your customers reach you adds great value.
2. Site Optimization facilitated through the creation of an easily navigable site for both the customers and the search engine while it still supports your keyword research.
3. Content that is relevant and built to suit the customer base in the jewel in the crown of SEO.
4. Technical, Local and On-page optimizations for search engine crawlers, increase the visibility brands by driving local and organic traffic.
5. Measure your results using analytical tools to know and understand the pulse of the customer. Customers love websites and organizations that offer them top-notch service.
SEO Tips and Tricks:
Here is a collection of tried and tested tips that can help your organization and website reach new levels of marketing through SEO:
1. Designing a mobile friendly website or a hybrid system to focus prime traffic sources will be an added advantage as it can provide ease of access.
2. Using good resolution images and videos plays a key role in engaging customers, which in turn drives up the parameters that influence ranking.
3. Answer the questions that you know might be running on the customers’ minds on the topic that your website portrays, to help customers land on your page when they have queries related to (or similar) to your product.
4. Updating content at periodic intervals to enable higher user interest generation, to boost rankings is a key strategy that ensures the maximum generation of customer interest.
Every business needs to adopt a variety of strategies based on their needs and requirements, and on the basis of competition.
Identify your right SEO strategy at the earliest to reap the best benefits.
