Pinterest for business? Really? Yes, if your one of the companies that have not explored Pinterest as a social media platform yet, it’s time you must try. Pinterest offers every brand a unique value proposition. It extends opportunities for connecting with your target audience and influencers, creating gratifying community building. If you’re unsure where to start, check out these 6 must-have strategies to use Pinterest for business.
1) Craft engaging and meaningful content
Pinterest is a visual search engine tool. One of the Pinterest studies reveals that 85% of Pinners place more importance on visuals than text. But this does not mean, copy of the image can be ignored. Creating good copy to go along with the image and suitable for all fonts is very important.
How to create a good pin for your business?
• Vertical imagery – 85% of pinners are on mobile, and you can no longer ignore them. Focus on a 2:3 aspect ratio for your image to ensure it does not get truncated and remains of the highest quality.
• Descriptive copy – Explain to readers what they are seeing and motivate them to know more.
• Text overlay – Always include a headline that summarizes the pin to readers instantly.
• Tasteful branding – Don’t forget to include your brand’s logo so that the image doesn’t get lost in the RePin shuffle.
• Good storytelling – Show your brand in action to let Pinners imagine themselves as customers.
2) Plan ahead for seasonal content
Seasons and holidays turn out to be significant opportunities for brands. One common trend with pinners is that they love to plan, especially during the holiday. So, your brands need to plan way ahead of the seasonal content. Pinterest, in its report, recommends brands to share seasonal content 30-45 days in advance.
Pinterest reveals that promoted pins that align with life moments and holidays witness a 22% lift quickly in online sales.
Check out Pinterest’s Seasonal Insights planner for inspiration. Choose holidays relevant to your brand and create beautiful content with the right keywords to garner high organic traffic.
3) Continuously optimize for Pinterest SEO
As we already mentioned, Pinterest is a visual search engine. Like other search engines, keywords are the essential component for content discovery on Pinterest.
So, make sure you use them in your company, board, and pin names and descriptions. Don’t forget Hashtags in the process as Pinners follow the ones, they’re interested in.
Besides doing good keyword research, you can also do many other powerful things to optimize SEO on Pinterest. Remember, without SEO optimization; it’s difficult for pinners to find your brand.
4) Use ads to target the right Pinners
One another meaningful way to increase your brand popularity on Pinterest is through ads. Pinterest lets advertisers create targeted ads based on keywords, interests, location, age, and other demographics.
The audience targeting feature helps advertisers focus on:
• A customer lists, for example, newsletter subscribers
• Users who have visited your website
• Users who have engaged with your Pins
• Users who have engaged with similar content
You can also create Act alike audiences to help marketers find personas like your customers. All you must do is choose an existing audience as your source, and Pinterest will identify like-minded Pinners for you.
5) Content strategy is always the key
97% of Pinterest searches are non-branded. For brands that cannot shell out much from their marketing budget for paid promotions, using strong content and SEO strategies will do the trick.
Content created for exposure is essential, but the strategy should follow through to other stages as well. Pinterest recommends every marketer to “Build a content strategy that takes consumers from awareness to purchase.” Remember this logic before creating a content strategy; your content should take the pinners through the marketing funnel, from being a mere interest to a decision and finally to action.
One crucial pro tip for brands is that you should engage with Pinners quickly.
So, remember, if your brand is not using Pinterest for marketing strategies, it’s time to buck up and get started. Keep these strategies as a cheat sheet and increase your brand identity on Pinterest. Don’t forget to pay close attention to Pinterest Analytics as all your efforts can be improved by it.
