The millennials and Gen Z primarily use the internet to search for product and services. While some search social media for reviews on products, a good 40% still use search engines to look up and obtain more information on the repertoire of products they can buy. Owing to the popularity of search engines, it exceptionally important to have a well-designed and optimized website, as this serves the prime gateway in attracting online customers. Here are some reasons why you should most certainly invest in building a good website for your organization or brand.
1. Building a reliable and authentic brand:
It is often said that the first impression is always the best. In most cases, the website is the first impression a user has of an organization. To enable to best possible first impression, brands need to strike the right chord in the minds of potential customers. Having an up-to-date website with reliable information earns the brand brownie points with respect to attracting and retaining the interest of potential customers.
2. Driving Ample traffic to the site and the product
As mentioned previously, many customers rely on search engines to help them make a selection. The algorithms which rank the pages on the search engine scan the site for optimized content, and the sites with optimum design, features and layout are ranked better than their poorly designed counterparts. Owing to good rankings, the website gets more views, which translates to better traffic.
3. Optimum design is crucial in customer retention
Every user or visitor to answer a question, find a solution to their problem, or complete a task of one kind or another. When you optimize your website, you are making it easier for your site visitors to accomplish those tasks, making them subconsciously choose you the next time they need a similar service!
4. A great site is acts as a portfolio to the organization:
An optimally designed website has testimonials and prospectively answers the questions customers have without the customers having to ask. In short a great website acts as an introductory portfolio or a gateway to the organization and its offerings.
5. A thoughtfully designed website helps organizations triumph over competition
Optimum web-design focuses on getting the website at the head on the page rankings. This ensures that your website stays ahead of other competitor websites in search engines, which translates to the website receiving more views and thereby surging ahead of competition.
6. Connecting with customers 24×7
Customers nowadays are extremely spoiled for choice, and either want to purchase a product, or obtain more information on it as soon as they see it. In contrast to other information channels, websites are always live. Adding a chatbot feature to address the queries of potential customers round the clock helps create a positive brand image which is turn leads to improved outcomes for the organization.
7. Marketing Vehicle with Lasting Value
Well-designed websites provide over 200% return on investment, if used to market a product or service in a way that is suited to the palette of the customers. In contrast to other marketing channels such as paid media and advertisements, a good website offers impact on a long-term basis and costs significantly lesser than other marketing channels.
8. Increasing accessibility of the business:
In the past it was common for businesses to operate within a geographic limit. However, with the evolution of e-commerce, these boundaries have been erased. Having a website ensures that anyone in any corner of the globe can access your product if they choose to. Additionally, it also increases the trust factor associated with the business when it is viewed on Google Maps and other ancillary platforms!
The web of connectivity: Harnessing the potential of a business
The importance of having a well-designed website and its tangible and intangible impact on the business cannot be overlooked, for it positively impacts marketing, accessibility of the business, sales, and revenue. A great website can help a business grow by leaps and bounds.
Invest in quality web-design and optimize your website today!
