The Covid-19 pandemic has affected most businesses. Businesses ranging from small to large scale are trying to reconnect to their customer base to regain their position in the marketplace. However, the ones that were the most affected were small and local businesses.
How are local businesses connecting with their audience in an attempt to bounce back from this setback?
Social Media is the answer!
Social Media – An effective tool to boost business performance
Everyone knows what social media is! It is a wonderful tool for self-expression, as well as to promote products that people will be interested to buy.
These are a few ways social media can help a local business:
1. Social media can reach anyone from any part of the globe. This helps increase the chance of reach with a wider net
2. It allows start-ups to easily and quickly reach the targeted audience at the targeted geographical locations
3. While social media has the barrier of a screen between the business and the customer, there are innovative ways to engage and interact with them
4. It provides an online presence to the business which is easier to find in the digital world rather than physical business cards
How can Social Media help a business regain its stature in the market?
1.Creating Effective Social Media Strategies
About 4 billion people around the globe are using social media. Of which, 40 – 50% of users are in search of information and new brands. This creates a tremendous marketing and branding opportunity for small-scale and local businesses. An effective social media strategy can transform the reach and engagement of a brand! Here’s how it helps:
i. Increases the brand awareness
ii. Serves as a direct line to millions of users
iii. Absolutely cost-free way to post original content
iv. Drive infinite customers to your website
v. Productive way to pull back users
2.Boosting sales
Social media can effectively drive more sales for the business. Through engagement strategies that increase reach. This may include:
i. Posting product information in an innovative way
ii. A strategy to get the products noticed by potential customers
iii. Direct leads to the website to increase the chances of purchase
3. What should not be forgotten?
With online presence comes the responsibility to handle negative comments and reviews. Here are some things to consider to retain brand image:
i. Pay attention to unfavorable reviews and comments. Always reply to them immediately and understand the issue to better serve the customer
ii. Quick replies keep customers interested
iii. Avoid posting anything that would hurt the sentiments of any group
Social media plays a crucial role in boosting traffic to the business organically and through ads. Therefore, the focus must be on posting relevant content. Engaging, enticing, and informative posts do well with the ever-changing algorithm.
With a proper plan, any brand can ace their social media game while also building their business in the digital world!
