If you are an advertiser, facing roadblocks to run a hassle-free ad campaign, this post is for you.
Let’s face it.
Not everybody can crack Google’s Ads Policies for ad campaigns. Google expects advertisers to follow all relevant laws and regulations along with Google ads policies for creating an environment of a safe and positive user experience.
If you violate the policies, Google takes the following actions –
Disapproval of the ad or extension – You need to fix the violation to run the ad.
Suspension of the account – You can expect the suspension of your account immediately if you violate any of the policies of Google. It is to prevent any illegal activity or harm to users. Google intends to protect users from the exposure of the accounts if they find it unlawful. You receive a maximum of three strikes per policy for suspension of your account.
Restrict remarketing list – If your remarketing list does not follow the personalized advertising policy, you will not be able to use it with your ad campaigns. You will not be able to even add a new database to the list.
Compliance review – Google can anytime review your business for its compliance with their Customer Match Policy. Google may contact you for information, which you are required to provide in order to take any corrective actions if required.
Fix your ads with policy violations
If you are running an ad with policy violations, you may want to review the policy and fix the ad first before it gets disapproved. Take a look at these steps to learn how to check ads for policy violations and the interpretation of various statuses.
Correct your ad – It is possible that your ad may violate a specific Google ads policy, such as the editorial policy, or the destination is not working or unauthorized content on the destination. If it is a destination issue, then –
- Go to the “Ads and extensions” page and edit the ad or extension you want to fix.
- Click save and check the status of your ad on the page.
Dispute the policy decision – If you feel you have corrected the error, you can appeal the policy’s decision from your Google Ads account. After appealing you can check the status in the Policy Manager.
- In the tool icon, find the “Setup”.
- Under “Setup”, click Policy Manager and review the “Appeal History” tab.
- The “Results” column will showcase the results of the appeal. If it shows successful, then you are free from the restrictions of the policy.
- If it is partially successful, then the policy appealed is not applicable to at least one of the ads reviewed.
- If the appeal shows failed, then your appeals are considered ineligible. You then need to fix your ads or landing pages.
Punctuation violations – Sometimes Google does not allow “!” in the ads. And if your ad gets disapproved, look out for this punctuation in your headline, description, etc. and remove it. Other style issues include – emoji’s, abbreviations, DIY text, etc.
Capitalization violation – If you highlight specific words by capitalizing to put an emphasis, such as “NOW”, there are chances Google might not approve of this.
Phone numbers – You cannot add a phone number in the ad text or headline. It’s pretty simple. Google receives payment per click, and if you add a phone number, that might not click. Google insists on using call ads for that.
Ready to run your ad campaigns?
It’s better to review ad policies beforehand to avoid disapprovals, as you might miss out on that appropriate window of time where your ad might perform excellent if your ad gets disapproved. Google continuously updates its algorithms to support its advertising policies. These updates root for better compliance among all advertisers. However, few small businesses get affected who manage their DIY Google Ads account.
