The average user spends a solid hour of their day on Facebook. That’s an impressive stat in itself, but there’s more. The platform stakes a claim to 77% of ALL social media logins worldwide. From a marketing perspective, that is fertile ground for you to pitch your tent and reap rewards. Many budding entrepreneurs often fall prey to the trap of thinking Facebook marketing is easy and a one-time setup. Nothing could be further from the truth! Achieving success through a FB ad campaign comes with thorough research and planning beforehand to guarantee good traction. Is there a secret formula to crack Facebook marketing? With the following tips, you can be guaranteed leads day in and day out!
Facebook Marketing Tips: The 2021 Scene
– Work towards more responsiveness. Businesses on Facebook have a prominent badge on their page that highlights their degree of customer response. Your goal should be to get the “Very responsive to messages – usually within the hour” tag. For this, you’ll need to have an answer rate of 90%, so get cracking! You should see the fruits of your labor in fifteen days.
– Prioritize retargeting ads. Running ads on the same premise over and over may sound tedious, but it has its merits. For one, you can get a second chance at getting leads from existing customers who browse your brand frequently. Retargeting ads also tie in well with your previous campaign ideas as combo offers.
– Nurture an email list through Facebook. The obvious benefit this method brings is the ability to gauge the performance of your campaigns. The best benefit from a curated email list, however, is that you get a clearer idea about your target demographic and how to pitch ads better to your customer base. Be diligent in maintaining this list!
– Create a compelling hook and CTA. Most entrepreneurs tend to underestimate the importance of good copy in their Facebook Ads. Studies show that a compelling hook in your Ads can generate up to 40% more engagement. Keep the language simple, so that your ads capture a vast demographic. Don’t be afraid to experiment, either! The focus should always be on value addition for your customers. The CTA in your ads should also provide convenient access for the client to sign up for whatever they’re offering.
– Do your competitor research. The Facebook Ad arena is highly competitive. If you don’t stay a step ahead of competitors in your niche, you’ll be left behind in the dust. Not only should you take a close look at competitor campaigns, you must also make the most of trending topics on FB as and when they pop up.
– Plan your budgeting well. Many entrepreneurs make the blunder of putting all their eggs in one basket. If you spend too much on the campaign itself, you won’t have funds to complete the conversions effectively. To ensure that each campaign does something big-picture for your brand, set aside at least 5% of the budget for brand engagement. This practice will work wonders for audience building and retention.
– Integrate your other platforms. This simple step pulls a lot of weight for your Facebook presence. As a business, it’s vital to consolidate your different audiences for maximum engagement. Blogs, YouTube channels, Discord servers, anything goes, but the most crucial of them all is your Instagram page. Go the extra mile and ask your audience to follow you on those platforms as well. Every little bit helps!
The Face Of Marketing Facebook Marketing is an intricate game, with a lot of factors that come into play. As a brand, you want to be well-versed with these methods to stay ahead of the curve on Facebook.
