As technology-driven trends set in, consumers are becoming aware and digitally-connected. Everything today is available on the web, at the finger-tips of a buyer. Thus, there’s a universe of content floating around users. Reaching the top of searches requires your content to be just more than perfect! Marketers are aware of this fact, which is why content marketing techniques are the buzzword. Marketers are now coming up with the latest content strategies to skyrocket their products and services.
As per Optinmonster’s survey, there are roughly more than 3 billion people who religiously use social media. This is why it is crucial for you to create a content marketing funnel to boost your sales. The above-mentioned content marketing institute’s survey also states that around 91% of marketers rely on content marketing techniques. If you are unaware of the concept of ‘content marketing funnel’, then let’s start from the basics and discover its benefits.
Lesser Unknown Facts about a Content Marketing Funnel
Content marketing funnel is a process of lead conversion through a systematic content flow. The process continues until the target audience gets converted to end-users. Here are some interesting facts about content marketing funnel that will help you understand its relevance.
- A content marketing funnel follows three steps. The first one starts with the discovery stage (ToFU) that allows readers to get attracted to the content. Here, you can lure the audience to your piece of work.
- Roughly 86% of marketers use the second stage, the consideration stage (MoFU), to establish trust and relevance from the target audience. The SEMrush reports state that nearly 40% of content types are product overviews and 30% are case-studies.
- The last step draws an interested audience to generate revenue via infographics, checklists, and ebooks. As per a survey, 28% of the content remaining at the conversion stage (BoFU) are infographics while 27% involves checklists.
- Once the audience reaches the last phase of the funnel, they become your loyal and revenue-generating customers.
How to Implement Content Marketing Funnel?
Now that you are aware of the content marketing funnel’s functioning, let’s understand its procedure. The formula is easy if you can record the basics.
- Chalk out goals and set benchmarks:
Now since the marketing funnels filter out the best audience for your business, start accordingly. The aim must be on gathering a prospective audience to proceed to the next stage.
Try creating SMART goals that are specific, realistic, measurable, workable, and can be achieved on time.
Initially, aim at ranking your content in the first few searches on SERP. As soon as your content becomes noticeable, focus on improving newsletter subscriptions.
At the BoFU stage, the prima-facie remains to convert the audience into final leads.
- Learn more about your target audience:
There’s no heads-up required for this stage. You always have to make your research work strong to gather knowledge about your audience. You can always use some web-analytics or research tools to learn about the audience’s preference. The better information you have about the audience, the more realistic content you can craft.
Add a call to action at the end of the content to attract your audiences towards your products/services.
- Craft the content and evaluate it:
As you start tailoring the content, keep research studies into consideration. The audience always feels connected to a relatable piece of work!
At the initial stage (ToFU), consider building readers through blogs, infographics, videos, and related podcasts. Always remember to share your work on social media. Ensure there’s enough traffic on your posts.
When you move towards the MoFU step, try working on whitepapers, ebooks, case studies, tutorial articles, etc. Make content useful and informative for the audience.
At the last phase (BoFU), try connecting the content with relatable products or services. Remember, the work should end on a compelling note so that the audience feel an urge to buy.
