Jobs. Employment. Work. These are words that first come to mind when someone says LinkedIn. But it is so much more than just a professional networking site. Its marketing potential, especially, for Business-to-Business (B2B) companies is endless, if you know what to look for.
According to several surveys, LinkedIn is one of the most effective platforms to generate leads. And 78 percent of B2B marketers termed it as the most sought after social media platform for digital marketing. Let’s look at the following pointers about marketing strategies on LinkedIn.
Reach your target audience worldwide
With having 660 million business professionals as its users in 200 countries, it is the go to platform for B2B companies to generate leads. Its unique theme allows people from similar backgrounds to communicate and socialize. Other social media platforms like Twitter and Facebook are often overcrowded with unrelated personal posts. Your message to potential customer companies gets diluted.
On LinkedIn, business trends and market news will always be the hot topic. Here, you do not need to put extra effort to establish context. The platform has done it for you already. When you create advertisements here, it will be placed among articles written by experts, current statistics, peer insights, career tips and more such relevant content to B2B marketers. And this can be accessed by companies all over the globe.
Brand image builder
LinkedIn comes in very handy when you wish to boost your brand image. And building one’s brand is the foremost step of digital marketing. With a good company profile and description, potential clients will be more inclined to visit your website. This platform gives you the space to link your employees’ profile to your profile as well. It works almost like a mini-version of your company’s website.
Major website traffic booster
Organic sales is key to any company and only so much can be achieved through good website development. One of the ways to boost organic sales and traffic to your company’s website can be done through LinkedIn marketing.
According to LinkedIn’s own survey, 45 percent of all social media traffic to a company’s homepage comes from them. LinkedIn is the ideal platform to showcase your company’s strengths and achievements and in turn direct customer’s attention to your homepage.
Effective sales lead generator
Several surveys and studies have hailed LinkedIn as the supreme networking site when it comes to lead creation. LinkedIn is said to be 277% more effective at lead generation than Facebook and Twitter.
This is mainly because of its type of members. Out of its total users, 61 million are senior-level influencers while 40 million are decision-makers. Hence, you have a better chance of getting recognized by influential investors, and serious customers. LinkedIn studies have revealed that 44% of B2B buyers find potential vendors on LinkedIn making it particularly useful for B2B marketers.
Specific targeted advertising
LinkedIn is a treasure trove for B2B companies because of this one special feature. Thanks to its interface, you can be assured that the advertisement you created for a specific audience will reach them. Before posting an ad, you can choose from demographics like location, interest, age group, job title etc. This way there is a high chance that the group you are targeting will see the ad. There are four ad types to choose from- simple ads, dynamic ads, message ads and sponsored content. This way you will be in full control of a segment of digital marketing. Based on your company and product type, geographical location and interest you can potentially influence and generate leads.
